Arwa Salem

After graduating as a dentist, she made the courageous decision to pursue her true passion and follow her dreams in the world of filmmaking. Immersing herself in the study of filmmaking, with a particular focus on directing, she dedicated herself to honing her craft.
During her formative years, she had the incredible opportunity to work as an assistant director alongside the esteemed Hadi el Bagoury on the renowned show COCO CHANEL for Sherihan. This experience allowed her to gain invaluable insights into the craft of directing and solidify her passion for storytelling.
She also had the privilege of working as an assistant director on numerous commercials in Egypt, where she honed her skills in capturing the essence of a brand and bringing its vision to life. Additionally, she collaborated on visually stunning and captivating music videos for the esteemed artist Tamer Hosny, contributing her creative expertise to these productions.
One of her notable achievements during this period was serving as the first assistant director in the series WHEN THE GIRLS TALK. This experience further strengthened her organizational and leadership skills as she contributed to the smooth execution of the series.
Following her enriching experiences in Egypt, she returned to Saudi Arabia in 2019 with a renewed sense of purpose. She embarked on a new chapter in her career, establishing herself as a director and producer. Since then, she has had the privilege of directing numerous commercials for a wide range of brands, particularly in the automotive industry. Through her work, she strives to create visually striking and emotionally compelling narratives that resonate with audiences and highlight the unique qualities of each brand.